Around Town Community Magazine
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Around Town Community Magazine- “Strengthen your future, Strengthen your community.” With an Around Town franchise, you publish a free, monthly community magazine that provides local residents, workers, newcomers and business owners with important and interesting community information. They are attractive and informative publications that will provide readers with news that they cannot get from any other source. This low overhead concept is an excellent add-on business that will bring you not only financial security, but also the opportunity to make a difference in your community.

Niche Community Magazines

With Around Town Community Magazine, you publish a free monthly magazine full of valuable neighborhood, school and business news. This attractive and informative publication becomes a vital source of news for people who live and work in the area. Because the editorial content is community driven, giving people news that impacts their lives on a day-to-day basis, the community members adopt the magazine as their preferred publication.

An Around Town Community Magazine becomes an invaluable marketing tool for local businesses because it allows them to directly target their most likely potential customers, people who live and work nearby. Study after study has shown that people are most likely to patronize stores, restaurants and services within three miles of their home or office. However, few media mirror a particular community's buying habits and even fewer reach both those who live in and work in a particular community. It becomes very easy to convince local businesses to spend a portion of their marketing budgets with Around Town Community Magazines.

"We've received so many calls and had a great response from our Cover the minute it hit the mailboxes, I think it will clearly pay for itself!"
Classic Pool and Landscape

"Our Cover article has proven to be an excellent business builder. Also, awareness of our business in the community has improved dramatically!"
Atlanta Carpet

"Since advertising in your publications, The Townelaker and Sixes Living, our business has noticeably increased! We are seeing an average of 5-10% new patients PER DAY since our cover spread in February. By taking advantage of your magazines reaching our target market -families, we view our advertising dollars have been well spent and that we'll be enjoying a return on our investment."
Jeff Mathis
DV Pediatrics

Owning and operating an Around Town Community Magazine provides you with many solid benefits in today’s competitive marketplace. These advantages include the following:

• Lower Initial Investment: You can open an Around Town Community Magazine franchise for an initial investment as low as $38,113. This figure is a fraction of the cost of most franchise start-ups.
• The Potential for an Excellent Return on Your Investment: This low initial investment, combined with Around Town Community Magazine’s formula for success, means you have the potential to achieve profitability much more quickly than with the majority of franchises.
• An Excellent Add-On Business: If you are already a successful professional in a field such as real estate, insurance or similar business where name recognition is important, you can promote your primary business through your Around Town Community Magazine. You can use this publication to help your core enterprise dominate its competitors.
• Residual Income: Around Town Community Magazines enjoy advertiser retention rates of over 80% from issue to issue. You do not have to start generating revenues from dollar one each month. These high retention rates allow you to concentrate on growing your revenues and profits. The longer you are in business, the less you have to work to sell new advertisers.
• A Complete System of Publishing a Community Magazine: Our team will teach you everything you need to know to publish a successful community magazine. Our comprehensive training program covers how to gather and organize the information to be printed, how to reach out to your community, how to sell ads, how to lay out the publication, how to establish your rate sheet, how to set up your distribution, in short, how to most effectively operate your business in order to produce the most sought-after, profitable publication possible.
• A Home-Based Launch: If desired, you can run this business from your home, allowing you to enjoy all the economies of a home based business, including no rent, no construction costs, few additional employees, very little marketing and no inventory required.
• The Opportunity to Take a Leadership Role in Your Community: Being the publisher of a respected community magazine will allow you to take a leadership position in your community. Your opinion will matter, and you will be able to positively impact the lives of the people in your community and the growth of your community.
• A Quality Publication: An Around Town Community Magazine is a sought-after publication. It offers information important to your readers in an enjoyable format. It is a valuable marketing tool for your clients. It is a business in which you can take great pride.
• Low Overhead: An Around Town Community Magazine has low operating expenses. You can directly tie the number of pages printed (and therefore your production costs) to the number of ads sold. This process allows you to directly link your income and expenses, insulating yourself from potential losses.
• A Proven Concept: The Around Town Community Magazine concept has been tested and proven. We have years of successful, profitable operating history.
• The Assistance of an Experienced Team: The management team for Around Town Community Magazine has combined over half a century of industry experience. You can draw on our expertise to help ensure your success.
• A Fast Launch: With Around Town Community Magazine, you will have the benefit of a short ramp-up period. You can begin generating revenues in less than two months.
• An Easy Sale: Business owners realize that the vast majority of their customers come from the people who live and work in the vicinity. They are looking for advertising media that allow them to narrowly target these prospects. Advertising with Around Town Community Magazine is a very efficient use of a business’ marketing dollars. Therefore, it is easy for us to sell our ads. In fact, for our company-owned magazines, we have not found it necessary to maintain an outside sales staff. Our advertisers come to us.
• A Creative Career: This is a truly a career that allows you to use your creativity. Every day is different. You will not be stuck in a boring rut.