Cert-A-Roof
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Cert-A-Roof, the next step in the evolution of the Home Inspection Industry. Cert-A-Roof is fast becoming the vendor of choice in the real estate community for its roof inspection and certification needs. Buyers, sellers, lenders, insurance companies, agents/brokers, appraisers and home inspectors all want to make more informed decisions about a prospective investment in a property. And with each real estate sales transaction, another certification opportunity is created. Cert-A-Roof is taking the lead and setting the standards for the real estate community by offering dependable and professional services for both commercial and residential properties, including roof certification, repair, inspection, and replacement.

Looking for a roofing franchise that will help you find business and increase profits? How about a home inspection business opportunity positioned to be the preferred choice of real estate agents and brokers?

The Cert-A-Roof franchise fits in between the traditional roofing business and the home inspection franchise as the de facto choice of real estate professionals for roof certification and written roof inspection reports. There is virtually no organized competition towards delivering nationwide roofing services focused on the certification of existing roofs and providing associated inspection and repair services. The competition is highly fragmented and localized with individual roofing contractors predominantly focused on roof replacement and, to a lesser extent, repairing actively leaking roofs.

By providing services tailored to meeting the needs of the real estate transaction, Cert-A-Roof franchisees build a base for repeat referrals from professional parties to the home sales transaction including real estate agents and their brokers as well as lenders, insurers, appraisers, home inspectors, termite inspectors and property managers. The traditional roofing business is nowhere near as efficient in looking for business, instead depending upon leaking roofs, water damage and visible aging to drive business.

The credibility of offering roof certification also enhances the ability of the franchisees to sell roof repairs and re-roofs not related to home sales as well as the ability to obtain ongoing referrals from other sources such as insurance adjusters. The roof inspection is sold and credited towards repairs. Optional purchase of a two-year LeakFREE Roof Certification for the entire roof is a very compelling alternative to the industry norm of spot repair and a term of a few months for one free call-back relative to the specific repair. Active certification positions Cert-A-Roof as first in line for any insurance claims. Repair work resulting from third party damage and acts of God must be performed by Cert-A-Roof in order to keep the certificate valid.

Cert-A-Roof franchisees are encouraged to provide parallel services appropriate for their climates in order to provide additional opportunities to look at the roof and present the inspection/certification opportunity. These may include gutters (gutter cleaning and gutter installation), roof snow removal, holiday light hanging, skylights, venting, attic fans, whirly birds, grounding cable (to deflect lightning strikes), cool life roof coatings and roof fire protection products (auto sprinklers, foam systems).

The Cert-A-Roof name, patent pending inspection and certification process, Inspection PLUS inspection software, trademarked LeakFree Roof Certification Service Agreement, centralized call center and a number of proprietary trademarks combine to distinguish Cert-A-Roof from roofing businesses focused primarily on re-roofs and secondarily on repairs.

Cert-A-Roof franchisees are empowered with Cert-A-Roof’s web-enabled OpNet (operations network) system for getting operational quickly, managing their business efficiently, and providing quality affordable services at a profit margin far superior to industry norms. Key OpNet components include real-time lead handling, generation of detailed written roof inspection reports (including digital photographs and inspection notes), job tracking, and job accounting. As certifications are produced, details including renewal terms are recorded so that they can be used at renewal to generate follow-on sales calls.